SDF DESIGN SEMINAR
The Seoul Design Festival organized a design seminar to strengthen the design competitiveness of domestic designers and help them expand around the world.
Design seminars are wide open to design industry workers, major students dreaming of the design industry, and anyone interested in design. We invite practitioners from famous domestic and foreign companies to vividly convey examples of areas such as design branding, lifestyle design, and communication design.
We invite you to a design seminar where you can identify design trends and expand industry insights.
| Date | 20th December 2023 (Wed) |
| Venue | COEX Conference Room 401, Seoul |
| Time | 10:30 – 17:10 (Lunch Break 12:50 – 14:00) |
| Organized by/Managed by | Designhouse Inc./ Monthly <DESIGN> |
※ In case of further inquiries regarding ticket purchase, please contact Seoul Design Festival Secretariat.
Moderator
MAING Eunjoo
Executive Director, Design Research Institute, Design House
Session 1
Marije Vogelzang
STUDIO MARIJE VOGELZANG Founder, Eating Designer
Session 1 – Simultaneous interpretation
10:30 – 11:40
<Food is the most important material in the world.>
What is edible philosophy and how can it help you to change your relationship with life? What is the designer’s role in food and how can designers bring more than just aesthetics?
Aamu Song & Johan Olin
COMPANY Founder, Artist·Designer
Session 2 – Simultaneous interpretation
11:40 – 12:50
<Secret Talk Show>
Aamu Song & Johan Olin will interview each other on stage. They will talk about COMPANY’s design practices and share stories from their SECRETS project.
Session 2
Seol Park
LG, Brand Chief Specialist
Session 3
14:00 – 15:00
<Art in Branding>
Seol Park will explore on how brand makers execute Art Marketing as a crucial brand communication tool.
Mike Choi & Dojin Choi
MonthlyDesign cheif-editor & SHOWMAKERS CEO
Talk Program
15:00 – 15:40
<Art in Branding>
Seol Park will explore on how brand makers execute Art Marketing as a crucial brand communication tool.
Jeehye Yim
CHERMAYEFF & GEISMAR & HAVIV, Graphic Designer
Session 4
15:40 – 16:50
<Designed to Endure>
Jeehye Yim will give a window into CHERMAYEFF & GEISMAR & HAVIV’s process of helping a client to adopt a logo that may at first be unfamiliar, uncomfortable, or even scary—but over time, can endure and become iconic.
Riyeon Kim
LONGBLACK, Design Lead
Session 5
16:50 – 17:50
<Designing the Fashionable Knowledge Service>
Creating a fashionable knowledge service was the starting point for LONGBLACK Design. Riyeon Kim will talk about designs that make readers want to read and even wear them.
