SEOUL MADE is a brand representing the transition of the industries of Seoul from ‘hand-manufacturing’ to ‘brain-creation’. It is planned and designed to preserve the industrial values of Baby Boomers who have led the growth of Seoul and to represent the industries of Millennials, who are making Seoul as it is now. SEOUL MADE will help companies in Seoul in their efforts to reach out to Millennial consumers across the world, who love and consume various contents and products of Seoul. SEOUL MADE intends to establish a platform whereby it can continuously provide assistance, from exhibition spaces, package design, public relations and online sales.

Magazine looks into the ‘Scene’ of the industries and lifestyles of Seoul within the framework of the values of Seoul. It encompasses various themes, ranging from fashion to beauty, construction, design, culture/art, entertainment, IT, games, tourism, food and the public sector. The first issue of will be sold soon at major bookstores in Seoul and online bookstores. The theme of the first issue is ‘99+1 People who create values of Seoul’.