LAIFLO is a collection with notable designers in Seoul who explore materials and suggest new perspectives of objects. LAIFLO chose to be located in a specifically modern and eco-friendly Dongoh building, which is surrounded by trees. Inside Coffee Ground Gangnam in Dongoh building, Laiflo also embraces openness by connecting the outdoor garden of the building with the wooden interior. A shop-in-shop LAIFLO displays items that reinterpret everyday materials and natural materials such as wood and basalt with a modern sense.