Denmark is one of the leading design nations in the world. In the area of industrial design Denmark has produced international classic products and global brands such as Lego and B&O. Danish is reflected in the diverse forms: from classic product development, graphic communication, branding and digital design to the design of systems, services and strategic visions. Danish Design can be explained through 10 values. The project is to generate renewed visibility and involvement in the dissemination of the value, which design creates for the business community and society, and the position of strength of the Danish Design.