[ 서울디자인페스티벌 아트디렉터 선정전 ] 앙코르 서울디자인페스티벌 토크 프로그램[ Seoul Design Festival Art Director Exhibition ] Encore Seoul Design Festival Talk Program

Seoul Design Festival Art Director’s Selection Exhibition Encore Seoul Design Festival ENCORE SEOUL DESIGN FESTIVAL Talk Program

Young designers who drew great attention and achieved notable results with Seoul Edition, the theme of the 2019 Seoul Design Festival, along with specialized design companies, illustrators and the teams that took part in the <oo Seoul> thematic exhibition, will hold a talk program alongside the encore exhibition.
A chance to hear their stories of building brands.</oo Seoul>

• Schedule: Every Wednesday from 7 p.m. during the exhibition period, Wed, January 22 – Fri, March 6, 2020
• Venue: Moiso, 1F, Designhouse Building (272 Dongho-ro, Jung-gu, Seoul)
• How to apply: Click Apply for the Talk Program! below -> Fill out the online application form

* The exhibition and talk program are free of charge.

January 22

STUDIO SHINYOO ｜ The Struggle Between Distinction and Universality

Design translator, Studio Shinyoo. Where space defines culture, time defines history. We bring those boundaries together. We design in the belief that this will connect all boundaries. We are creators and, at the same time, translators. We discover the universal values within all the historical and cultural heritage represented by life and translate them into a contemporary design language. Through professional training in architecture, furniture and design, we explore and reconstruct the relationships of multicultural behavior that take place between people and space. We continually discover new aesthetics within the grain of history and culture.

January 29

ONESEO ｜How I Look at Materials

In this talk, I will speak about the way I look at materials. Until now, many designers have designed products based on sayings such as “form follows function.” The approach has been to consider a product’s function first, then the form that suits it, and then the materials to realize that form. The choice of material usually came last. In this process, the advancement and spread of plastic injection molding technology relieved designers of the burden of choosing materials and gave them the freedom to focus solely on designing form. However, for us designers who now face the plastic problem along with many other issues in our physical environment, a wise choice of materials is essential, and the public also considers it important. Here, I want to talk about how I choose and use materials, together with my work. In particular, I will discuss a product design approach that starts from the choice of material, and introduce my own way of designing that departs from the “form follows function” design mentioned above.

STUDIO HAK ｜Adventure of Design

Lee Hakmin of Studio Hak introduces the design journey that has brought him to where he is today as an artist and designer.
– His experience studying in Eindhoven, the Netherlands, after majoring in metal craft.
– His experience working as a designer at a home décor company in the United States after graduating in the Netherlands.
– His experience from leaving that company, returning to Korea and founding his studio, up to exhibiting at the Seoul Design Festival.

February 5

PRAG ｜ Working Paper: An Experience Beyond Reading

We share the making process of Working Paper – Light.
We introduce the Working Paper, created with electrical, electronics and printing factories and workers in Euljiro and Chungmuro, in three categories: Paper, Ink and PCB, and present Working Paper – Seoul, due for release in February.

February 12

AMATEUR SEOUL ｜ Stories of the City and Its People Read Through Maps, Amateur Seoul

An introduction to the nine map issues published by Amateur Seoul from 2009 to the present
Sharing cases of exhibitions, workshops and other activities linked to the work

February 19

52WORKS ｜ Employee Mulleongi, Am I Living Well Right Now?

Through Mulleongi, an office-worker character, we want to talk about the course of joining a company, changing jobs and quitting that so many office workers go through. Looking back on about six years of company life as a designer: am I living well right now? ㅠㅠ

February 26

ALOC ｜ A Colorful Viewpoint for Finding the Unusual

A brief talk on the Colorful viewpoint pursued by design studio ALOC, followed by a detailed story about the colored-pencil objects that became the first example of this viewpoint.

LO ｜ Life of Design and Art: Living Beautifully

This is the fateful story of our work, from Lone (Cheolsu’s place – Younghee’s place – Lo’s place), the space that houses LO Studio, to the brand LO. Driven by the grand idea of wanting to live beautifully, it begins with the first story of how an artisan lives in Gongneung-dong, Seoul, from interior and exterior construction of the space to product samples, and concludes by conveying the mood and direction of LO, presented with the idea of living well and beautifully.

March 4

TUKATA ｜ Everyday Life, Objects and Lifestyle: TUKATA

We introduce our brand, which plans and produces lifestyle products centered on everyday life and objects that can last long in our lives, along with its works and products.

VONZ ｜ Korean Cultural Heritage Woven into Everyday Life

I would like to talk about what led me to work based on Korean cultural heritage and about my working process. I would like to share how I considered and applied elements that connect tradition and modernity.

Apply for the Talk Program!